Nissan Leaf will become a game changer - with this kind of pricing Electric Cars mass market will become a reality very fast. Now all Electric Leaf will be in the pricing range as Toyota Prius and much cheaper than Chevy Volt. It will put price competition on the market much sooner than we have been expecting and will be crucial to development of the iPod moment in our Next Big Thing: when existing consumers of this service - mobility will be moving into the new market paradigm in a wave shifting fashion. Need is there already, customers are there - you just need to provide the new incentive to shift them from existing providers: to make it cheaper, with improved functions and make them feeling better about themselves. Today we have an important confirmation on price for this event to happen in the nearest future:
"C.S. Obama is calling for an action, financial situation of the State is close to desperate and middle class, the backbone of our society, is struggling to survive. It is a time of change and we have an opportunity to capitalise on this dramatic shift.
Ideal market situation for the new disruptive technology to create a life time investing opportunity is when Demand for product or service is already there and you are able to deliver it in a new way, which will be more appealing to Existing consumers of this product or service. You have a dramatic shift in consumer preference and are gaining a market share in a tidal wave fashion by shifting consumers from existing providers to the new product or service place. You do not have to teach the market and prove that they need this product - you just need to prove that the new technology you are putting in place is viable to deliver the Better Experience."
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